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You Can Do It

You Can Do It
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Richard Simmons/Reach
1982
In the wake of Olivia Newton-John’s hit “Physical” and Jane Fonda’s massively successful exercise videos, it seemed a no-brainer to match pixie-ish exercise guru Simmons with frothy pop songwriter Allee Willis (she now refers to her work on this LP as “the ultimate kitsch experience”). Despite a valiant television mail-order campaign from Elektra’s sister division Warner Special Products, and massive initial orders from retailers, the album was one of Elektra’s biggest failures, with little airplay and near 100% returns.

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on Wed, 2011-02-16 18:30

Richard Simmons/Reach
1982
In the wake of Olivia Newton-John’s hit “Physical” and Jane Fonda’s massively successful exercise videos, it seemed a no-brainer to match pixie-ish exercise guru Simmons with frothy pop songwriter Allee Willis (she now refers to her work on this LP as “the ultimate kitsch experience”). Despite a valiant television mail-order campaign from Elektra’s sister division Warner Special Products, and massive initial orders from retailers, the album was one of Elektra’s biggest failures, with little airplay and near 100% returns.

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